For those of us that utilize one form of social media or another throughout our daily lives, there are many social media mobil applications available to meet our many wants and or needs. Some of these applications are available for a fee and others are free. I found an article online that can be used as a tool to get ideas of mobil apps available for the social media marketer. The article “44 Useful Mobil Apps for Social Media Marketers” by Debbie Hemley is where I started my search for apps that could make life or work easier on the go. (Hemley, 2011).
One app I found that many of my friends and family use is “Facebook for iphone”. Hemley tells us that this app can be used with the “iphone”, “ipod”, and “ipad”. The features available with this app are just about everything you would normally do from the comfort of your home computer or office at work. The app makes it so you can use your mobil phone to connect with your FB friends and account. I believe this app can drive people to purchase iphones, ipods, or an ipad. I’m a perfect example. I currently have a basic LG Rumor phone with Sprint service. I can access my FB account, but it is slow and I have limited access to features and what I can do because of the type of phone I have. The Facebook for iphone app is appealing to me. This app could easily drive me to purchase a device compatible with this application for Facebook. It is currently not in my personal budget to go get an iphone or one of the other devices previously mentioned, but it is in my near future.
Ready for some stats? Hemley gives us some insight into a recent study by Flurry that tells us “consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing” (Hemley, 2011). Mobil apps are here to stay and I believe that we will only see bigger and better as time goes on and as technology advances